SRK and Ranbir have been paired together to host the 57th Idea Filmfare awards 2011 this year.There are awards and then there is Filmfare. The premium film magazine's award show is something else. If you are featured on Filmfare, you have arrived they say.
The prominent award show began in 1954. The awards get widely noticed for its sheer star presence and long-standing association with Hindi cinema.